Case study: Mindful Hospitality Group
The Clients I work with operate within a variety of different industries and each has specific needs that require tailored solutions. To begin I execute an interview with my client and pose an open ended question. Specifically I want to know what my client expects visitors to gain when browsing their website. By asking an open ended question like this I am able to identify Areas of Opportunity that exist for my client. The needs communicated by the client establish elements needed for developing an optimized website.
By allowing my client to identify their needs I gain a clear understanding of the project and I am able to establish firm expectations for the project's outcome. From here I am able to draft a free estimate detailing all aspects of the project and communicate pricing to my client. Once the estimate is accepted it is then converted to a digital invoice which can be paid electronically. After the invoice is paid, production of the project begins and includes two revision cycles. A preliminary design is presented to the client, the client provides feedback and communicates desired changes, then revisions are made and the design is represented. This process repeats three times to achieve desired client outcome.
The project outcome is measured against a few different metrics. First have all client needs been met and satisfied? It is important to revisit the original estimate provided to the client to ensure all details of the estimate have been covered and completed. Next a search engine evaluation is executed to determine if search results for the website are optimal. This step is important because optimized search engine results significantly impact website traffic and traffic has a direct correlation to revenue. Depending on the scale of the project and deadline a focus group is an excellent way to gauge website functionality. This is achieved by introducing the website to a group of non-bias third party participants for the purposes of testing the website. During this exercise participants are simply asked to navigate to the website and use the website to the best of their ability with no guidance from exercise facilitators. Executing focus groups like this provides primary research and insight into user experience. After collecting data from participants final updates can be executed and the website can then be distributed and shared.